Monday, September 21, 2009

Beggars are Choosers

Smile in Poverty
© Photographer: Thefinalmiracle | Agency: Dreamstime.com

Well I felt that just this one latest situation I saw, triggered this blog,

I was just looking around at some books while walking on the road. There were as usual peddlers and beggars around. I ignored them and was quite engaged with the books when suddenly a young couple caught my attention. They reminded me of some of my relatives and friends who have been aggressively active in social service. The term ‘aggressively active’ doesn’t suggest more social activity than a normal social worker would do, but aggressive in their expression of sadness when they see a helpless situation. If they see a handicapped person doing something that everyday person would do, they would give so pathetic or highly emotional that even the handicap person would suddenly realize his handicap and loose all the confidence he had in doing the normal procedure.

Anyway, this couple was watching the poor begging mother holding a kid with ever-running nose. The girl with all her oohs and sobby expression was trying to convince her boyfriend to give the beggars something. When the boy gave a rupee coin the begging lady suddenly snapped back by saying ‘Bas ek rupaya?? Bhikhari samjha hai kya? Mein bacche ke khane ke liye maang rahi hoon’ (Just a rupee? You think I am a beggar? I am asking money to feed my baby’. Though this incident shocked the couple, it didn’t shock me, but it surely triggered many of past experiences directly with beggars or people who are not beggars materially but keep begging.

For the first beggars, we have always read many stories in newspapers of how the begging industry is really huge. They earn quite a good amount and are organized quite well, mostly by the mafia / underworld. When maintained by the underworld, the cut or the commission of these beggars is not very high. When it’s a large family of beggars doing their own job, the profits can be something you can’t imagine. I came to know about these people closely once when I was distributing clothes after a charity concert and another time when photographing them.

After the charity concert, I went to give clothes to these families and they were very happy. When I passed the road some days later and saw them in torn clothes again!! I went up to a man and asked, “What happened to the clothes? Did you sell them for something else?” He smiled and said “No Sir, we have it right in here but we wear them on a cold night. If I wear them during business time no one will give us any money.” Wow! A lesson learnt. It was a simple logic that I had failed to understand. They don’t have any other work to do, and if their profession is begging how can they afford to wear good clothes and beg?? That isn’t the begging uniform, there has to be a dress code of torn and dirty clothes, sick children with sad faces and stuffy noses and mind you… they all act well! While photographing them and especially talking to them about model-release n’ things, they were more open about how they operate and what kind of help they look for. I didn’t find their lie in the public eye wrong or ghastly. I think many businesses do that. Big brands that manufacturing their material in India, selling it in outside countries and we buying them as better quality clothes from any of the countries. Its business as usual… nothing personal! 

And now coming to the people who are not beggars in the real sense (or let me put it as professional sense), but are always seen begging! I guess we come across these kind of beggars everyday and in every form I might say. These beggars usually are doing their begging with endless expectations and an incrementing demands in quality. The weapons they use are ‘their relation with you’, ‘their earlier help to you’, ‘their small investments for you expecting big returns’, but the best of all is ‘public tantrums’. You cannot really specifically target a person in this class. We also fall in this class of people many times till you are not understanding your dependence on anyone or anything around. I am badly dependent on my computer so I am always begging that there is no power cut. There is begging done. Though neither computer nor electricity is a person, not even an animal we do share a bond as if we both were organisms based on the same kind of system. So what if computers are silicon based and me a carbon based?

When two people are related and both are strong and independent there is not much of expectation or handicap in such a relation. But if any one person in a relation gets dependent on another person for any kind of handicap, that dependency never ends. Its like the person becomes a walking stick and that relation becoming the grip of that stick. As time passes by the relation grows stronger, the handicap person holds the grip tighter but walks faster all the time slowly starting to think that it’s the stick that needs him instead of him needing the stick. Expectations never drop because that is normal human nature. If the stick breaks for some reason, the handicap person sticks it again (considering that he doesn’t have access to another sticks at the time) and expects the same strength. In the other situation, like a virus he starts looking for some another stick that can replace his old one.

We face many such people all the time who use us and maybe throw us like sticks. But what has it to do with the beggar episode? Everyone would sure remember a time when you helped someone for quite much time to get out of a huge problem or just push them up to their goals. When they reach their goal they either forget you or come back with a new problem. They start taking you for granted to solve their problems which is fine enough. You actually upgrade them to a better person with new confidence and strength, but they use the same to put you down. With their new built confidence and abilities they slowly start showing you how they are better than you, and how you fail to support them properly. Eventually a time comes when they start showing themselves better and strong and you as weak in public. There is no way you can avoid them or confront the truth to them because of your relation and true ability. This is not a case like teacher and student, because a student is aware that he she is a student. Eventually you reach a beggar’s point (as I call it), when the handicap person gets arrogant and strong enough to decline your help because he feels that you are incapable of helping a strong person like him.

So eventually BEGGARS ARE CHOOSERS!!!! But I also know that a crab is crab. It never walks straight but will always think that it is walking straight. It is very right for a crab to walk like that, it is not supposed to walk straight like we do, but identifying a crab is important. Identifying the leech or the virus kind of behavior is important. This will always save us from helping wrong people and making a fool of ourselves. There are ignorant people around. Their ignorance becomes arrogance with time, but since they are based on a foundation of ignorance, their achievements and arrogance collapse with time. The control of time is not in our hands but the utilization of time is. We don’t have the control over relations that just end up happening by themselves but we do have a way of controlling how they proceed. It is always good to be smart, intelligent and having our eyes wide open to understand our own capabilities and handicaps. More important than avoiding these kind of beggars around, we should avoid being one of them. Dependency is handicap in material world just as relationship attachments are handicap in spiritual world. Maybe its very difficult to avoid them in normal life, but for sure we can be grateful and non-ignorant not disrespecting the people who gave us those alms that we needed… who laid the foundations we stand upon today.

So eventually you should know by now that it was not just one experience that makes me believe now - Beggars are choosers!

Friday, September 11, 2009

Ignorant Indian PR & Media

Mind you! Though this blog has Michael Jackson reference, its not about Michael Jackson.

Since I was young I was facing a lot of retaliation about being in music career. One basic reason in India – Is it a career? And then there were a lot of explanations being fired whenever there was a chance to take a shot. Each time someone heard the story of some veteran or classic Indian artist, we heard about how they were in a bad financial state and struggling hard to live a decent life. My dad many times kind of highlighted these stories. Though he was extremely right about them, it was not a reason to avoid this career for I knew there were artists in the west who made a decent living for their estate/family even after they died. So what were the Indian artists lacking?

The most important thing was the business of the entertainment industry. Producers or production houses are out here to make money and profit for themselves, so its wrong to say that they are the only exploiters. The exploited are generally people who are ignorant about the music business. Artists who generally perished in a bad state when away from their hay-days were generally artists who were only dedicated to art. Was that wrong or right is a greatly debatable question but in today’s age it won’t be possible to be an artist like that unless you have a rich godfather or family in the form of producers behind you.

Many people are aware of how Michael Jackson earns from the beatles songs, but no one was ever aware about how it happened. A video of Paul McCartney of the Beatles (http://www.youtube.com/watch?v=NPAP3-6wae4 ) explains it all. The Beatles were dedicated to the art and ignorant about the music business when this happened. Same happened with our Indian legends. As explained in one of my earlier blogs, Michael Jackson became one of the highest selling artists of all the time not only because he was immensely talented but because he was an equally shrewd businessman. Coming back to India and especially sometime around the year 2000, things changed in our film / entertainment industry.

I would agree that the first person to really use not just the term PR in our industry would be the legendary BigB (Amitabh Bachchan, mentioning for those who are out of India), but then there is someone else who really refined it. It was Shahrukh Khan who actually used PR most efficiently all the way to his glory. Over the years Indian Entertainment Industry grew, grew really well to global standards. It was time for celebration with high budget productions with higher budgeted marketing / PR expenditures. But things started going overboard. Newspapers became more of advertising columns than news itself. News bought by politicians, political parties, industries and our dear celebrities.

Affairs became too boring for people so celebrities had to jump to controversial PR (again pioneered or most efficiently used by MJ). After that before every film launch, there are to be a controversy surrounding the film or its stars. All started to become a routine for people. A layman started understanding that this is all – PROMOTIONS. The people who are most influenced by this PR / Marketing of films are people related to the entertainment, media and advertising industry more than a common man. The poor results of failing PR(s) started showing lately. Promos, opening acts, events for launches, celebrity presence and freebies also became boring. Leading and prestigious newspapers since 3-4 years have now started dedicating two pages everyday for getting pervert readers. One page dedicated to news having huge photos of sportspeople in skimpy dresses and another page for celebrities who could bare their existing / non-existing assets to the max or wear the least. The spaces for these articles and photos are also bought by the PR / Advertising agencies of these celebrities or corporations (for events & product launches). They are well placed after deciding whether to put the article as a news or just a byte.

Media is suddenly jumping to some important news and then ignoring it at the same speed leaving the reader no clue of what is happening. Swine Flu doesn’t become important as a pandemic here, it is important because political parties and governments can hide easily what is not to be known by the common man. It is easy to divert attention any kind of reader to the fear of death away from the corruption that might be deadlier. This is PR for governments and political parties.

But what shocked me today was the ultimate ignorance of Indian media in its business of selling space to celebrities. This was the ultimate proof of how newspapers are not giving news but just fooling you. The global audience was reading yesterday of how Jermaine Jackson’s plan to have a tribute concert in Vienna on the 29th failed because major artists like Akon & Mary Blige are not performing. There will be only B-List (Grade) artists performing in the concert. (http://www.google.com/hostednews/ap/article/ALeqM5ghXtR_-nFJ4974elRs52F6FX6q6gD9AKHAUO1). This morning when the global audience were reading the news that Jermaine Jackson’s Michael Jackson tribute concert has been delayed to 2010, Indian audience were reading about how Jermaine wants to hold tribute concert in India. They also mention that a great Indian singer performing not only in the Indian tribute concert but also in the Vienna concert. (http://timesofindia.indiatimes.com/entertainment/bollywood/news-interviews/Sonus-ready-for-Jackson-tribute/articleshow/4994378.cms)

I think it should be embarrassing not just for this newspaper but also for the artist who PR agencies spent so much money for the space in the newspaper to get publicity. Maybe it is not the artist to blame, it is his PR agency and the ignorant newspaper that didn’t care to verify the news from the other side. It should be a huge shame for the artist and the newsgroup to see what has happened, but they will shrug it away carelessly as always. Maybe the PR bubble for India is close to burst and then things will settle down to better newsgroups or media where talented artists like these won’t loose their money or respect due to such ignorance. This A-Grade Indian artist will not realize the long-term harm of what happens when one global news agency reports that B-Grade artists are performing in a certain concert and the other reports that he is performing in the same concert.

Great artists generally perish when they start collecting people around them who only say "YES" to their views. I wish that we as Indian artists bring change and show that our cultures, our religions and our traditions have a power to give less importance to ourselves and more to the conscience that surrounds us. Maybe its time to realize that artist is not just about entertainment but a god's channel to pass some message. Let not fame and wealth get us carried away from the art we are passionate for. People who will say YES to everything you say will come and go, but what will remain is the art and not the PR.